What is marketing to you?

What is MARKETING to you?
Marketing is about what's in it for them not about you!

Many people will have different perspectives
but there are certain common factors that
top marketers will agree.

One important thing about marketing is understanding
your USP (Unique Selling Proposition)

If you have read my many emails you will know
that my USP is:

Bruce Seah is Asia No.1 Home-Based Business Coach
with 14 years of home-based business experience
and has written 10 books on network marketing.
He has invested over $70,000 in personal development
and business education and offers people an opportunity
to leverage on his knowledge and experience in
his 12-month coaching for free when they are part
of his marketing team!

It is more powerful if you can communicate your
USP in one sentence!

For example:

"I can teach you how to make one million dollars
in your home-based business in my 12-month
home-based business coaching for free!"

Your sentence got to have the WOW! factor!
"one million dollars" and "12-month coaching for free!"

From my perspective, marketing is:

Mind - it is working with your mind, understanding
marketing and willing to learn from top marketers
such as Jay Abraham and Sergio Zyman.

Action - you got to put your ideas into action by
having a game plan and looking for a team that
can help you in your marketing, it is tough trying
to do it alone - learn to leverage!

Responsibility - be true to yourself and others,
be responsible for your words and actions, you
are dealing with people and they are basically
the same, they want to be treated well!

Knot - find out what are the painful problems
people are facing, I called it "The knot that
people want to untie!" People worldwide basically
want to be happy, to enjoy good health and
to make more money! Find the niches in these
areas where there are people who are hungry
for the things you are offering and are willing
to pay you for it!

Ethical - Buckminster Fuller said it very well:
Integrity is the essence of everything. Your
marketing must be build on the foundation
of honesty - delivering what you promised!

Team - effective marketing is only possible when
you have an effective team. Don't try to do it alone,
find a good team to help you in your marketing!

Innovation - constantly think of better ways to
give more value to people that will make a
positive difference to their lives!

Numbers - understanding the law of averages,
you must do enough to get the results you want.
Understanding numbers is critical to your success
and that is why you must increase your financial
intelligence by understanding the numbers that
you will face in marketing.

Generosity - be willing to give more.
Here is a wise saying: There was a man
they thought he was mad, but the more
he gave, the more he had! It is the
spirit of giving, many top marketers
contribute part of their profits to help
others or constantly find ways to give
more to their customers.

If you want to leverage on my knowledge and
experience, do give me a call at 98565007
for a mastermind session.

"If you are not networking, you are not working."