Apply these 10 effective ways to multiply your sales.
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months. The money is in the follow up and the bigger money is in the backend, if you have something that will add more value to their lives, most likely they will buy it too!
2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. Upselling can increase your sales by as much as 30% or more, so why not do it?
3. Tell your customers if they refer five customers to your web site, they will receive a full rebate of their purchase price. This will definitely help you increase your sales.
4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made. Turn your customers into enthusiastic and effective sales representative and because they are using your product, they can share their testimonials and word-of-mouth is the most powerful form of advertising.
5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product. Share the wealth, have strategic alliances with people who are willing to promote your products.
6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you. You can easily expand your market this way and tap into other people's customer base and even into other markets!
7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you. It is always easier to sell when they are in the buying mode or they have just bought from you.
8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons. If it can increase your sales by 10% or more, why not do it?
9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site. Marketing is all about value, can you give them extra value?
10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order. Make your customers feel that you are generous and are willing to give them that little extra that many of your competitors are not doing! It is very important to make your customers feel good about you and want to stay on as a lifetime customer. You want a customer to stay with you for life and this can only happen when they appreciate you as a lifetime friend who cares about them.
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